Redefining what a dispensary experience feels like—while building the business from the ground up.

Quick Snapshot

• Industry: Window Coverings/Home Service

• Location: Denver, CO

• Role: Revenue, Sales and Operational Transformation

• Scope: Sales org rebuild → marketing alignment → systems design → training

• Outcome: 2500% revenue growth over 7.5 years + industry-leading review standing nationally

The Opportunity

Stoneside wasn’t broken—but it wasn’t scaling.

The business relied on:

• independent contractors

• inconsistent sales processes

• disconnected marketing and sales

Growth existed, but it wasn’t repeatable.

My Role

Revenue system design and sales organization transformation

Led the transformation of how the business generated and converted revenue:

• Rebuilt the sales organization from contractors to employees

• Designed a consultative sales process tied to real customer needs

• Integrated marketing, scheduling, and sales into one system

• Hired, trained, and developed the sales team

• Built scalable systems for expansion into new markets

The Insight

The issue wasn’t effort.
It was disconnection.

Marketing generated leads.
Sales handled conversations.
Operations fulfilled the work.

But none of it functioned as a single system.

And growth breaks when the system doesn’t connect.

The Approach

Shifted the business from transactions → systemized experience

• Moved from independent contractors to a trained, internal team

• Built a consultative sales model (not product-based selling)

• Connected scheduling directly to the sales process

• Aligned marketing with actual conversion behavior

Everything was designed to:

• increase trust

• improve consistency

• make growth repeatable

The Outcome

• Created structured sales training and onboarding

• Developed scripts rooted in real customer conversations

• Built review-generation systems to fuel marketing

• Designed a “market-in-a-box” model for expansion

• Close rates improved:

  • Year One: 19% → 27% (+40%)

  • Year Two: 27% → 37% (+37%)

  • New hires averaging ~45%

  • Team average reaching ~62%

• Marketing costs reduced by ~22%

• Revenue grew ~2500% over 7.5 years

• Recognized on the Inc. 500 every eligible year

The result wasn’t just better sales—it was a system that could scale.

What Made It Work

• Systems over tactics

• Training over talent dependency

• Experience over transactions

• Alignment across every step of the journey

Growth doesn’t come from doing more—it comes from making everything work together.

When space, systems, and people are designed together, performance isn’t accidental—it’s inevitable.